Virtual Jury Focus Groups
Our process begins with understanding your goals.
What theory are you exploring with this mock trial? What piece of evidence do you want to test? What do you hope to learn from jury members? Understanding what you want to achieve will help our team script a focus group experience to fit your needs.
Next, let us coordinate with our recruiting company contacts. Based on the Court, we'll help you vet a pool of candidates to secure the right, most diverse test jury for your case.
While recruiting is in process, we will turn our attention to technical aspects, like setting a secure Zoom meeting. Your Zoom account or ours, the Fishman Haygood team is here to ensure your jury project is accessible to only preapproved attendees.
We will also work on designing and creating your questionnaires in SurveyMonkey. We maintain an example bank of every type of survey that you might need, from post-plaintiff presentation questionnaires to jury verdict forms. We will work with you to finesse and test these templates, ensuring that you are asking the questions you want answered in the process.
When your jury is confirmed and your surveys are set, we will email the group—all while keeping any identifying case details confidential—and ask for their participation in a background questionnaire. We will also supply you with this information ahead of the focus group exercise.
Then we put your story to the test.
On the day of the focus group, we will act as a master of ceremonies. We will lead your participants through the case summary, cue your plaintiff and defendant presentations, prompt choosing a jury foreperson, set up deliberations, and ensure that all jury members are present and accounted for after breaks.
Behind the scenes, our team will communicate with the jury members throughout the exercise. For instance, we will send surveys after each presentation and monitor them for completion.
We will also communicate with the attorneys observing the exercise. Following the case summary, plaintiff, and defendant presentations, for example, we will send you reports on how jury members are responding to arguments in real time.
At the conclusion of the jury project, our team will consolidate your data into Excel spreadsheets and charts. We will package this data together with recordings and send them to your team after the exercise.
Extra credit: Confirm (or maybe even disprove) your findings by holding a second focus group.
Whether you are surprised or vindicated by the data you collect, the Fishman Haygood team is available to conduct subsequent focus groups. Confirm what your gut is telling you, A-B test a different theory, or tweak your argument for another set of jurors—we are here to help.
Fishman Haygood
New Orleans Office
201 St. Charles Ave., Ste. 4600
New Orleans, LA 70170
fishmanhaygood.com
Ph: 504.586.5252
Fax: 504.586.5250